They believed, and eventually proved that by 1) requiring that every employee have a Real Deal conversation with their supervisor every quarter, and 2) giving every applicant the opportunity to articulate their Real Deal in the job interview, that they could achieve measurable gains in:
Retention,
Engagement,
Performance, and
Job Satisfaction.
What they did not foresee was how the Real Deal would generate 1.6 Billion dollars in new top line revenue, by using it to forge stronger relationships and communication with key customers and partners. Nor could they fully predict how excited their people would be to bring the Real Deal home, to strengthen family, friendships, and their most important pursuits, beyond the day job. What started as a tool became a movement. The Real Deal also became a strategic competitive advantage.
Without a doubt, one of the most gratifying and humbling facets of my life’s work has been seeing thousands of companies, with hundreds of thousands of leaders, and millions of employees embrace the Real Deal as a way to say, “We care. We want you to have a serious shot at being fully alive, fully engaged here. And we know, if we take this to heart and serve up the Real Deal authentically, we’ll all win. You’ll be more engaged, more ‘all in’, because your Real Deal is what matters most.” Even the most cold-hearted, numbers-obsessed business leaders see the clear business case for using this tool, which can’t help but enrich their people’s lives, at work and beyond, along the way. It doesn’t get much better than that.
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