What if you and your people could be measurably more resilient?
What effect would that have on you, them, your organization, and its stakeholders?

AQ Programs
Sample programs include:
- The Adversity Advantage
- Transformational Resilience
- Leading Through Adversity
- Harnessing Adversity
- AQ: The Power to Transform
- AQ: Agility, Resilience, and Strength
- The Resilience Advantage
- AQ: Thriving on Adversity
- AQ: Accelerating Growth in Chaotic Times
- AQ: The Leadership Advantage
- AQ: The Adversity-Proof Sales Professional
- AQ: Resilience Plus Exceptional Resilience—The Next Level
- AQ: Quit, Camp, or Climb!

Every AQ Program is unique, engaging, interactive, energizing, challenging, and pragmatic.
How relevant are AQ programs to life and work?
Even the most sophisticated participants frequently rate our AQ programs as one of the most important and impactful days of learning in their entire lives.
What you can expect:
Fresh, highly innovative content and tools.
A personalized, customized experience. No two programs are identical.
Content that is deeply substantiated, based on extensive research and validation.
Measurable (and qualitative) gains in AQ and a range of individual and organizational key success factors.
Rule of thumb: More time, more tools.
Longer programs provide more tools with greater mastery.
Sample Program Titles | Length | Level | Select Outcomes |
|---|---|---|---|
The Adversity Advantage | Half Day to 2 Days | Any | New agility and resilience-building skills that participants can immediately apply |
Exceptional Resilience | Half or Full Day | Advanced | Game-changing breakthroughs and/or greater mastery of AQ tools |
AQ: The Leadership Advantage | Varies | Leaders | Skills for leading others through adversity |
Rule of thumb: More time, more tools.
Longer programs provide more tools with greater mastery.
Sample Program Titles | Length | Level | Select Outcomes |
|---|---|---|---|
The Adversity Advantage | Half Day to 2 Days | Any | New agility and resilience-building skills that participants can immediately apply |
Exceptional Resilience | Half or Full Day | Advanced | Game-changing breakthroughs and/or greater mastery of AQ tools |
AQ: The Leadership Advantage | Varies | Leaders | Skills for leading others through adversity |
The Adversity Advantage
Our 1-day session gives participants at any level greater agility and new resilience-building skills that they can immediately apply at work and in life.
This engaging, interactive, customized session provides the AQ foundation required to become measurably more resilient, agile, and “Response Able” — able to respond optimally to whatever happens the moment it strikes. It includes four sequential modules:
The New Normal: Establish immediate relevance to your opportunities, challenges, and adversities, in the grander context of key, compelling larger trends that help shape the future.
AQ Assessment: Gauge your AQ and CORE scores using the proprietary AQ Profile.
AQ Tools: Learn to become measurably more resilient by practicing and applying the AQ tools to your specific challenges, issues, and opportunities.
Embedding AQ: Apply AQ to specific (current and emerging) personal and professional problems. Prepare for the 90-day, post-session AQ SkillBuilders to reinforce and strengthen your results.
Exceptional Resilience
This advanced AQ session is for organizations seeking game-changing breakthroughs and/or next-level mastery of the AQ tools.
This completely customized, application-intensive session employs the most robust AQ tools (CORE Strategy™, Advanced LEAD Sequence™, and more) to your highest-octane problems, issues, and opportunities. This exceptionally well-received session is in high demand by clients seeking the next level in resilience.
Harnessing adversity means turning it into a fuel that propels you to a place you could not get to without the adversity. Advanced AQ teaches you how.
Participants emerge with substantial, often dramatic results that they likely would not have achieved without the AQ tools.
Past clients have:
- Generated $1.2B in new revenue within 2 hours
- Created global branding strategies
- Devised and executed disaster-response plans for terrorism, bird flu, hurricanes, cyber attacks, and more
- Executed their strategic plan globally, with unprecedented engagement, accountability, and speed
- Resolved chronic union disputes within 2 hours
- Devised and launched revolutionary campaigns for customer loyalty and retention
- Implemented bold competitive strategies for gaining market share in the worst economic times
- Completed, revised, and applied their talent-management strategy
- Immediately diffused pending publicity-related disasters
- Doubled profitability amid severe cost constraints
- Transformed workforce engagement and productivity
- Tackled the full array of everyday challenges, issues, problems, and opportunities
AQ: The Leadership Advantage
Tough times are the true test of every leader. AQ equips them to shine when the skies are dark.
When it comes to today’s adversity-rich environment, leadership competencies only go so far. Many of the most “competent” leaders fall short in the face of adversity. How effectively and consistently do you make decisions, solve problems, innovate, keep cool, remain focused, execute and lead others in the most difficult circumstances?
This specialized session engages leaders with entirely new tools for leading their people through adversity, achieving exceptional agility, resolve, tenacity, optimism, energy, accountability, entrepreneurial spirit and results. It provides fresh coaching tools, complementing other approaches, for helping people resolve any issue, in any situation with exceptional speed, effectiveness, and resilience.
Program Description
The high-energy, high-involvement program consists of four modules:
- Discovery. We explore the gap between conventional assumptions about leadership effectiveness and what it takes to demonstrate exceptional resilience. Self-assessment, discussion, and challenges create a wisdom-packed morning.
- Measurement. You measure, graph, and interpret your “leadership AQ” and its implications for helping you become a more resilient leader.
- Improvement. We apply and practice leadership-level AQ-improvement skills at the individual, dyadic, and team levels. You learn and demonstrate the dramatic contrast between normal- and high-AQ leadership.
- Integration. You explore ways to integrate the AQ leadership principles into your existing culture, processes, systems, and business imperatives and to weave AQ into existing values, norms, and desired outcomes.
Making It Stick…The AQ Leaders’ Ascent
Following the session, you’ll quickly engage in the AQ Leaders’ Ascent—an online, virtual mountain climb through 10 sequential challenges that will require you to reinforce and apply your AQ-building leadership tools over the next 3 months. At the Summit, you and your fellow leaders then measure your progress—reassessing your AQs—to see how far you have come and to identify areas for further improvement.
AQ Program Outcomes
Rule of thumb: The longer the AQ program, the more tools people can learn, and the better they can master them.
AQ Program | Outcome |
|---|---|
| Standard Full or Half Day | Ability to apply AQ to all facets of their life and work Ability to measure, interpret, understand their AQ and CORE Profile Tools for attacking each new problem, issue, opportunity, and adversity with more tenacity, creativity, energy, and resolve Greater agility, focus, and engagement Measurably higher resilience and effectiveness |
| Extended or Advanced | Ability to apply advanced tools (CORE Strategy™, Advanced LEAD Sequence™) to any individual or collective issue Methods for coaching, working with others to garner greater resilience, accountability, and results Substantial, measurable outcomes with specific commitments, timetables, and “trail markers” or checkpoints |
AQ Program Outcomes
Rule of thumb: The longer the AQ program, the more tools people can learn, and the better they can master them.
AQ Program | Outcome |
|---|---|
| Standard Full or Half Day | Ability to apply AQ to all facets of their life and work Ability to measure, interpret, understand their AQ and CORE Profile Tools for attacking each new problem, issue, opportunity, and adversity with more tenacity, creativity, energy, and resolve Greater agility, focus, and engagement Measurably higher resilience and effectiveness |
| Extended or Advanced | Ability to apply advanced tools (CORE Strategy™, Advanced LEAD Sequence™) to any individual or collective issue Methods for coaching, working with others to garner greater resilience, accountability, and results Substantial, measurable outcomes with specific commitments, timetables, and “trail markers” or checkpoints |
Of the learning we offer at P&G, The Adversity Quotient programs are consistently ranked among the most impactful. Given the ever-changing demands of business today, his approach is essential to equip the workforce for success.
Next to unconditional love, the one gift I would give my children — over and above IQ, good looks, physical prowess, etc. — would be AQ, or resilience — the ability to respond effectively to adversity in our lives.
AQ and PEAK have done more good in the shortest period of time…done the most to change our entrenched 300-year-old culture than any other intervention I’ve seen in my entire career. It’s absolutely amazing.
I continue to receive feedback on a daily basis from my team about how AQ has changed their lives both personally and professionally. I can honestly say that Paul’s program has had a profound impact on my work life as well as my personal life.

