
WHAT IS GRIT?
When it comes to GRIT, what matters more, Quantity or Quality?
Why not measure and grow both?
GRIT is the defining element in what it takes to realize your most important and rewarding ambitions. If AQ is about defense — how you respond to whatever comes your way — GRIT is about offense. It defines the degree, duration, and quality of effort you invest to make good things happen.
What does GRIT predict?

According to independent studies, GRIT predicts:
Goal Magnitude
Goal Fulfillment
Job Level
Growth Mindset
Agility
Effort
Engagement
Persistence
Performance
Value
Additionally, a series of independent studies conducted in collaboration with researchers from Cornell University and the Educational Testing Service reveal some groundbreaking findings, including:
Rising Above
Fully Employed
Health and Happiness
Watch GRIT Explained
Growth
How well, how consistently, and to what extent do you actively seek fresh ideas, perspectives, and advice?Resilience
How well, how fast, and to what extent do you put any and all adversity to constructive use?
Instinct
To what extent do you pursue the right/best goals, in the most effective ways?
Tenacity
Compared to the best, how long, how hard, how far will you crank toward your most worthy goals?
GRIT Programs
Custom-built, full-engagement
GRIT-building session
- GRIT – The Essentials: If you want to master the basics of GRIT, this is the program for you
- Sales GRIT: Apply custom GRIT Tools to amp-up sales results, energize and equip your sales team with GRIT
- Leadership GRIT: Elevate your leaders with GRIT
- Entrepreneurial GRIT: GRIT- equipped entrepreneurs change the world. Upgrade your GRIT to accelerate your growth
- GRIT for Parents, GRIT for Kids, GRIT for Educators, and GRIT for Teams
GRIT Tools
GRIT GAUGE™: Real-world tested and adversity-honed distinctive, simple, agile, and powerful tools for measurably growing comprehensive GRIT.
GRIT Kit
Tactile, engaging, original tools for in session, and beyond!
GRIT Book

GRIT Book


