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What is AQ? Information about Adversity Quotient, the global best practice for increasing resilienceAQ (Adversity Quotient) validation studies
Learn more about AQ ( Adversity Quotient) science, validations studies, and more Related info about AQ or Adeversity Quotient validation studies

Client Profiles

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AQ & CORE Scores

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AQHow do we predict sales performance when times are tough? More importantly, how do we improve sales? AQ provides some answers.

Sun Microsystems


This study examined the extent to which AQ or its CORE dimensions predicted sales performance in adverse times. It also assessed the extent to which training improved AQ and CORE, as well as the relationship between improvement and overall performance.

Two methods were used to measure performance — a general rating scale and sales as a percentage of quota.


  • AQ is a robust predictor and driver of performance and sales resilience
  • AQ training substantially improves overall AQ and CORE profiles
  • AQ helps drive sales results, especially in demanding markets / industries

Mean AQ Score AQ Measurement
151 First (pre-training)
183 Second (post-training)